Last sync 7 Jul 2026, 09:30
Samsung Social Media Performance
Cross-platform KPI for selected period
AI LearningsAuto-generated
Post volume dropped 2.7% while engagement grew 4.2% — a per-post efficiency gain, not a volume story.
- Rationale
- TikTok drove 82% of total engagement from just 38% of posts, led by "Behind-the-scenes clip — Mar 2026" (7 Mar 2026) and "Community spotlight reel — Mar 2026" (4 Mar 2026).
- Recommendation
- Test TikTok's top-performing format on Threads because it drove TikTok's strongest engagement this period, so that Threads' AEP moves closer to TikTok's.
2.7%
Total Post
142
1.5%
Total Followers
57.6K
4.2%
Total Engagement
115.6K
7.1%
AEPavg. eng. / post
814
9.2%
Viewsexcl. Threads
2.84M
7.9%
Reachexcl. Threads
1.92M
Metrics by platform
| Metric | Threads | TikTok |
|---|---|---|
| Total Post | 88 | 54 |
| Total Followers | 12.4K | 45.2K |
| Total Engagement | 21.1K | 94.5K |
| AEP (eng./post) | 240 | 1,750 |
| Views | — | 2.84M |
| Reach | — | 1.92M |
Top content
1
Behind-the-scenes clip — Mar 2026
TikTok · 7 Mar 2026
2.3K
engagement
2
Community spotlight reel — Mar 2026
TikTok · 4 Mar 2026
2.3K
engagement
3
AMA recap — Mar 2026
Threads · 12 Mar 2026
404
engagement
4
Trend recap thread — Mar 2026
Threads · 19 Mar 2026
348
engagement
Post performance & engagement trend1 Mar – 31 Mar 2026
Total PostAEP
Performance highlight
| Metric | MAR |
|---|---|
| AEP | 814 |
| Total Followers | 57.6K |
| Total Engagement | 115.6K |
| Total Post | 142 |
| Views | — |
| Reach | — |
Followers Growth1 Mar – 31 Mar 2026